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BA 2017 - Principles of Marketing (Viel)

Small Business Development Centers

Marketing Project Outline

Each team will develop a Marketing Plan that will be merged to form a cohesive plan used to promote the Business Support Center to the University’s Administration, Board of Trustees, and Faculty, as well as local businesses, organizations, potential donors, partners and others.

Each team should research all available data regarding one of DelVal’s programs, targeting those areas of study that lend themselves to any and all kinds of business activities, including becoming entrepreneurs starting their own businesses.  

This Research Guide will guide you through that process.

America's SBDC

Small Business Development Centers (SBDCs) provide assistance to small businesses and aspiring entrepreneurs throughout the United States and its territories. SBDCs help entrepreneurs realize the dream of business ownership and help existing businesses remain competitive in a complex, ever-changing global marketplace. SBDCs are hosted by leading universities and state economic development agencies, and funded in part through a partnership with SBA.

DelVal and Bucks Country

Part 1: Learning about Your Department

Each team will be assigned a department or program at DelVal.

Begin by finding the department webpage and examining the different majors and minors available. Most pages have a "Major Sheet," which details career opportunities for that major. Interview faculty & students in those departments to identify businesses associated with their curriculum.

Use the Occupational Outlook Handbook, from the United States Department of Labor.

Interview staff at The Center for Student Professional Development to determine types of businesses they have contacts and relationships with in their placements of students for internships and jobs. Ask for a list of participant companies at their Job Fairs.

Part 2: Finding Business Opportunities using ReferenceUSA

Formatting your Bibliography

7th EDITION

Please note, the 7th edition of the APA includes some changes from the previous edition. Changes are indicated below by highlight.

Paper Formatting

A title page is required for all APA Style papers, unless noted otherwise by your professor. Students should follow the guidelines fo their instructor when determining which title page format is mst appropriate to use. If not instructed otherwise, students should include the following elements on the title page. 

NOTE: Student title pages do not require a running head, unlike a professional title page. 

Title
Name 
University attended, including department or division
Course number and name
Instructor name
Assignment due date

Paraphrasing and In-Text Citations

Paraphrasing

When the author's name appears in the sentence, it does not need to be repeated in the citation.

Example: 
Recent literature has examined long-run price drifts following initial public offerings and other factors (Luna, 2020).
Luna (2020) reaches more or less the same conclusion.


Two or more sources within same parentheses

Order the citations of two or more works by different authors within the same parentheses alphabetically in the same order in which they appear in the reference list (including citations that would otherwise shorten to et al.). Separate the citations with semicolons. 

Example: 
Several studies (Adams et al., 2019; Shumway & Shulman, 2015; Westinghouse, 2017))...


In-Text Citations

Example:

For people with osteoarthritis, "painful joints should be moved through a full range of motion every day to maintain flexibility and to slow deterioration of cartilage" (Flores, 2019, p. 20). 
(Gecht-Silver & Duncombe, 2015, p. 210) 


More than three authors

Example:
(Smith et al., 2014, p. 203)


No author
(Title Page #)

Example: 
(Plagiarism and You 1942) 
("Five Ways to Protect Yourself" 1993)


No page number

Because the material does not include page numbers, you can include any of the following in the text to cite the quotation:

  • A paragraph number, if provided; alternatively, you could count paragraphs down from the beginning of the document.
  • An overarching heading plus a paragraph number within that section.
  • A short title in quotation marks, in cases in which the heading is too unwieldy to cite in full.

Example:

(Anderson, 2013, para. 1).

Reference List

Start the reference list on a new page after the txt and before any tables, figures, and/or appendices. Label the reference list "References," capitalized, in bold, and centered.

Double-space all reference list entries (including between and within references). 

Use a hanging indent for all references, meaning that the first line of each reference is flush left and subsequent lines are indented by 0.5 in. 

Works are listed in alphabetical order by the last name of the first listed author. 

Journal Articles

 Last name, Initials. (Year). Article title, sentence style capitalization. Journal title, volume(issue, if available), pages. URL, if no DOI available

Example:

 Ahmann, E. (2018). A descriptive review of ADHD coaching research: Implications for college students. Journal of Postsecondary Education and Disability, 31(1), 17-39. https://www.ahead.org/professional-resources/publications/jped/archived-jped/jped-volume-31


Journal article with multiple authors

 Last name, Initials., & Last name, Initials. (Year). Article title, sentence style capitalization. Journal title, volume(issue, if available), pages. URL, if no DOI available

Example: 

 McCauley, S. M., & Christiansen, M. H. (2019). Language learning as language use: A cross-linguistic model of child language development. Psychological Review, 126(1), 1-51. https://doi.org/10.1037/rev0000126

When a source has twenty-two or more authors, include first twenty-one … last listed author.

Example: 

Kalnay, E., Kanamitsu, M., Kitler, R., Collins, W., Deaven, D., Gandin, L., Iredell, M., Saha, S., White, G., Woolen, J., Zhu, Y., Chelliah, M., Ebisuzaki, W., Higgins, W., Janowiak, J., Mo, K. C., Ropelewski, C., Wang, J., Leetman, A., . . . Joseph, D. (1996). The NCEP/NCAR 40-year reanalysis project. Bulletin of the americna Meteorological Society, 77(3), 437-471. http://doi.org/fg6rf9

Books

 Last name, Intials. (Year). Title, sentence style capitalization. Publisher's name. 

Example:

 Burgess, R. (2019). rethinking global health: Frameworks of power. Routledge. 


Books with multiple authors

 Last name, Initials, & Last name, Initials. (Year). Title, sentence style capitalization (edition, if available). Publisher's name. 

Example:

 Christian, B., & Griffiths, T. (2016). algorithms to live by: The computer science of human decisions. Henry Holt and Co.


Chapter in edited book

 Last name, Initials. (Year). Chapter title, sentence style capitalization. In Editor (eds.), Title, sentence style capitalization (pages). Publisher's name. 

Example:

 Weinstock, R., Leong, G., & Silva, J. A. (2003). Defining forensic psychiatry: Roles and responsibilities. In R. Rosner (Ed.), Principles and practice of forensic psychiatry (2nd ed., pp. 7-13). CRC Press. 

Court Decisions

Name v. Name, Volume Source Page (Court Date)

Example:

Lessard v. Schmidt, 349 F. Supp. 1078 (E.D. Wis. 1972)


In-Text Citation 

To cite the reference in text, give the case name, in italics, and the year.

Name v. Name (Year)
(Name v. Name, Year)

Example:

Lessard v. Schmidt (1972)
(Lessard v. Schmidt, 1972)

Federal Statutes

​In APA Style, most legal materials are cited in the standard legal citation style used for legal references across all disciplines.

A statute is a law or act passed by a legislative body. As with court decisions, statutes exist on both the federal and state levels, such as an act by Congress or by a state government. 

Name of Act, Title Source § Section Number (Year). URL

Example:

Every Student Succeeds Act, 20 U.S.C. § 6301 (2015). https://www.congress.gov/114/plaws/publ95/PLAW-114publ95.pdf


In-Text Citation 
The in-text citation format for a federal statute is similar to that for other APA Style references. Cite the name of the statute and the year.

Example:

Family and Medical Leave Act of 1993 (2006)
(Family and Medical Leave Act of 1993, 2006)

Government Reports

 Last name, Initials, & Last name, Initials. (Year). Title, sentence style capitalization (Report number, if available). Publisher's name.URL. 

Example:

 National Cancer Institute. (2018). Facing forward: Life after cancer treatment (NIH Publication No. 18-2424). U.S. Department of Health and Human Services, National Institutes of Health. https://www.cancer.gov/publications/patient-education/life-after-treatment.pdf

Law Review

 Last name, Initials. (Year). Title, sentence style capitalization. Journal name, volume, starting page. 

Example:

 Martin, L. H. (1991). Case worker liability for the negligent handling of child abuse reports. University of Cincinnati Law Review, 60, 191.

Newspaper Articles

 Last name, Initials, & Last name, Initials. (Year, month day). Title, sentence style capitalization. Newspaper name. URL

Example:

 Guariano, B. (2017), December 4). How will humanity react to alien life? Psychologists have some predictions. The Washington Post. https://www.washingtonpost.com/news/speaking-of-science/wp/2017/12/04/how-will-humanity-react-to-alien-life-psychologists-have-some-predictions

Websites

 Author or organization name. (Date of publication, if available). Webpage title. URL

Example:

 Center for Disease Control and Prevention. (2018, January 23). People at high risk of developing flu-related complications. https://www.cdc.gov/flu/about/disease/high_risk.htm


When no date is listed

 Author or organization name. (n.d.). Webpage title. URL

Example:

 National Nurses United. (n.d.). What employers should do to protect nurses from Zika. https://www.nationalnursesunited.org/pages/what-employers-should-do-to-protect-rns-from-zika

Is the example you need missing?

Contact the Library at library@delval.edu to request a new example and citation help!