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BA 2017 - Principles of Marketing (Viel)

Marketing Project Outline

Each team will develop a Marketing Plan that will be merged to form a cohesive plan used to promote the Business Support Center to the University’s Administration, Board of Trustees, and Faculty, as well as local businesses, organizations, potential donors, partners and others.

Each team should research all available data regarding one of DelVal’s programs, targeting those areas of study that lend themselves to any and all kinds of business activities, including becoming entrepreneurs starting their own businesses.  

This Research Guide will guide you through that process.

America's SBDC

Small Business Development Centers (SBDCs) provide assistance to small businesses and aspiring entrepreneurs throughout the United States and its territories. SBDCs help entrepreneurs realize the dream of business ownership and help existing businesses remain competitive in a complex, ever-changing global marketplace. SBDCs are hosted by leading universities and state economic development agencies, and funded in part through a partnership with SBA.