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MC 3144 - Writing for PR, Promo & Advertising (Callahan)
Marion Callahan's Writing for PR, Promo & Advertising class, supplementary resources.
As newsrooms and resources shrink, the Toolbox plays an important role in providing journalists, students, professors and people in many professions with reliable resources for reporting, editing, verifying and visualizing information for complex stories. The site was originally used by news librarians deep-researching in-depth stories. But as newsroom libraries closed, more reporters and editors began using the Toolbox.
Today, the Toolbox is a free resource for start-up newsrooms, legacy and local media, freelancers, entrepreneurs, educators, student media and people in many other industries. Reporters new to a beat use the pages, organized much like a newsroom, to familiarize themselves with coverage and sourcing. Toolbox content has a Creative Commons license, and educators are encouraged to share Toolbox resources, videos, newsletters, etc. in class and in course materials.
Beautiful, free images gifted by the world’s most generous community of photographers. Better than any royalty free or stock photos.
If you can't find what you like on Unsplash, here is a link to a multitude of other royalty-free sites. https://bettermarketing.pub/13-unsplash-alternatives-to-find-free-stock-photos-ce0eb2043910
Launched in 2013, Canva is an online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere. Free to use, with additional professional tools at a subscription price.
Government and Opinion Polls
Polls can be helpful indicators of public opinion. It can be important to know what public opinions towards a topic are when developing a PR strategy.
A comprehensive, multidisciplinary video subscription that supports the entire range of curriculum, from anthropology to zoology. Documentaries, interviews, feature films, performances, news programs and newsreels, and demonstrations.
Journals and Periodicals
You'll be able to find a lot of these resources online. However, not all their content is free.
June 1975 - Present
Thematic issues devoted to articles that examine public relations in depth; research in brief, book reviews and precis of new books in the fields of public relations, mass communications, organizational communications, and public opinion formation.
The international bestseller--now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time--at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors