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MC 3144 - Writing for PR, Promo & Advertising (Callahan)

Marion Callahan's Writing for PR, Promo & Advertising class, supplementary resources.

Online Resources


Government and Opinion Polls

Polls can be helpful indicators of public opinion. It can be important to know what public opinions towards a topic are when developing a PR strategy.

PR Crisis Management

Academic & News Resources

Library Databases

Journals and Periodicals

You'll be able to find a lot of these resources online. However, not all their content is free. 

Free E-Books

DelVal's Marketing and Communications Resources

Brand Resources