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MC 3144 - Writing for PR, Promo & Advertising

Finding Research

Online Resources

You'll be able to find a lot of these resources online. However, not all their content is free. 

We also have over 100,000 journals you can use online. Use the search box below to search for a specific journal or magazine you want.

Government and Opinion Polls

Polls can be helpful indicators of public opinion. It can be important to know what public opinions towards a topic are when developing a PR strategy.

Core Business Articles

PR Crisis Management

Setting up RefWorks

RefWorks

RefWorks is a new way to collect, manage, and organize research.  You can read, annotate, organize, and cite your research as well as collaborate by sharing collections.

From simple bibliographies to papers formatted with in-text citations or footnotes, RefWorks handles it all. ‚ÄčTo learn more about RefWorks, use our RefWorks research guide.

To create a RefWorks account:

  1. Go to the link below and click Use login from my institution
  2. Fill in your information, making sure to use your DelVal email address.  
  3. Go to your inbox and click the email link to complete the activation process. 

Already have an account? Just go to the link below and click "Log In"

Setting your citation style to APA 7th

Setting your Citation Style to APA 7th 

As a RefWorks user, you can set your profile to reflect resources and create bibliographies using the APA 7th - Sentence Casing, DOI: https://doi.org/ 

NOTE: There are citation style variations of APA 7th available to choose from in RefWorks so please select and apply the following version: APA 7th - Sentence Casing, DOI: https://doi.org/

To set and update your citation style, select the All References tab on the left menu, and change the View display on your RefWorks dashboard to Citation View. Click on the settings gear Settings Gear in RefWorks. Search for and select the APA 7th - Sentence Casing, DOI: https://doi.org/ and click Save.

RefWorks Citation View

 

Text and images from Northcentral University Library