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EN 2139 - Media Management (Byruch)

Selecting Conglomerates

In order to tell what part of a conglomerate is involved in media, use Hoovers. 

  1. Look up the company profile
  2. Select the "Product and Operations" tab.
  3. Scroll down to the Sales area
  4. Aim for companies that are 20% or more involved in media sales

Disney as a Test Case

Public
Traded as NYSEDIS
Dow Jones Industrial Average Component
S&P 500 Component
Industry Mass media
Entertainment
Predecessors Laugh-O-Gram Studio
Founded October 16, 1923; 92 years ago
Los AngelesCaliforniaUnited States[1]
Founders Walt Disney and Roy O. Disney
Headquarters 500 South Buena Vista Street,
Burbank, California
United States
Area served
Worldwide
Key people
Bob Iger (Chairman and CEO)
Products Cable televisionpublishingfilms,musicvideo gamestheme parks,broadcastingradioweb portals
Services Licensing
Revenue Increase US$ 48.813 billion (2014)[2]:25
Increase US$ 12.246 billion (2014)[2]:26
Increase US$ 8.004 billion (2014)[2]:26
Total assets Increase US$ 84.186 billion (2014)[2]:66
Total equity Decrease US$ 44.958 billion (2014)[2]:66
Number of employees
180,000 (2014)[2]:1
Divisions
Subsidiaries
Website thewaltdisneycompany.com

How to select a media company?

Potential Sectors:

  • Internet publishing, broadcasting & search portals 
  • TV broadcasting 
  • Advertising and marketing services 
  • Internet music distribution and downloads 
  • Music production and distribution 
  • Radio broadcasting 
  • Newspaper publishers 
  • Motion picture production and distribution 
  • Digital advertising services 
  • Film and video 
  • Magazine publishers 
  • Book publishing

Avoid:

  • software companies
  • computer hardware manufacturers
  • phone companies