Marketing Plan Template*
1. The sales forecast (Briefly)
2. How much funding do you need? (Particularly if start-up)
3. How much are you contributing toward the business?
A. Sales Data
B. Product/unit Costs
C. Internal Capabilities (skills, knowledge, technologies, culture, etc.)
D. Internal Weaknesses/challenges
E. The Market
G. Macro environment Level Forces (see text—economic, technological, etc)
*Note: This template will adjust depending on the actual business. For example, a start-up business will not have access to business history or some financial data. Be sure that your marketing plan is customer focused and realistic.
To search for more e-Books, click here to enter the book and DVD catalog.
*Please note, upon clicking on an e-Book, you will be prompted for your myDelVal credentials.